Project Description

Panino Giusto

Italy’s leading group of gourmet sandwich bars, family owned since formation 40 years ago.


In 2013, Epicurean was retained by the Italian brand’s owners, on a twelve-month engagement, to lead the project delivery of all aspects of the inaugural store opening in London and thus establish the brand in the UK.


Construction – Epicurean managed all aspects of the pre-opening construction programme and project managed the team on site.

Operations – Epicurean wrote, controlled and delivered the operator critical paths.  This process included General Manager recruitment and SOP Manual production.

Concept – Epicurean worked with the Italian culinary team to effectively translate the menu and supply chain to the London market.  The menu was successfully re-imagined for the UK audience

PR & Marketing – Epicurean devised, executed and oversaw both the pre and post-opening campaigns.

Financial – Epicurean appointed management accountancy services, established management reporting package and devised both CAPEX and post-opening budget models.

Owner Relations – Epicurean was the linchpin between site and Italian owner relations, attending monthly Board meetings in Milan to aid communication.


Panino Giusto Londra opened on time and one budget and to considerable critical acclaim.  The brand was successfully established within the UK.

Client Comments

“Epicurean, led by Paul Goodale, were retained to support and lead the development of Panino Giusto’s key first store opening in the UK at Royal Exchange, London. Our project demanded numerous and varied skills; including pre-opening project management, restaurant operations, menu development, marketing and public relations. All these areas were executed very professionally. I would not hesitate to recommend Epicurean.”

Antonio Cevita, Managing Director